If you are a company working with a vendor on a project or on-going basis, the best way to get them to "go the extra mile" for you is to follow this simple formula:
Constructive Criticism (when things go wrong) + Prompt Praise (when things go right)
The surest way to ensure a drop in effort from a vendor is to a) issue petty complaints at every challenge and b) fail to recognize achievements, no matter how small or expected. I have seen these mistakes time and again during my +10 years of working on various types of projects and its a shame.
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